With the intensification of lockdown conditions around the world, the retail sector is struggling to connect with customers and most retailers are turning to digital commerce to get their stocks sold. Keeping this in mind Google has made it possible for free listings to be available in their searches too, while before weightage was given to those who advertised with Google, now listings will be impartial to provide to consumers access to all retailers around the world who can successfully cater to them. This will allow retailers to cater to a lot more people.
Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online
Wrote Google’s president of commerce Bill Ready on a post to keyword on 21 April.
As reported these changes will take place in the US by the end of the week and Google hopes to expand these Globally by the end of the year.
Google has also decided to partner with some Fintech companies like PayPal to make payments easy for merchants online.
