Fifteen streaming platforms have signed the Universal Self Regulation Code for OCCPs including Netflix, Amazon Prime, MX Player, Jio Cinema, Alt Balaji, Disney Hotstar, and others.
The code is an agreement between streaming service providers to self regulate the content that includes a framework for age classification and content descriptions for titles as well as access control tools introduced by the Internet and Mobile Association of India (IAMAI).
The Internet and Mobile Association of India is a vibrant association with the ambition of representing the entire gamut of digital businesses in India that was established in 2004.
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What is Universal Self-Regulation Code for OCCPs?
The Universal Self-Regulation Code sets certain guidelines that must be followed by the signed streaming authorities that were accepted by fifteen streaming services including Netflix, Amazon Prime, and thirteen others.
The goal of this industry-wide effort is to empower consumers with information and tools to assist them in making an informed choice with regard to viewing decisions for them and their families, while at the same time, nurturing creativity and providing creators with the freedom to tell the finest stories, IAMAI said.
The framework for Age Classification, Content Descriptions, and parental controls will make ease for consumers to make the right viewing decisions for themselves and their families.
The online streaming platform doesn’t have any official regulations so far. The steep growth in the online streaming platform and such a large amount of content will be a difficult task for any government authority.
The fifteen streaming platforms that signed the Universal Self Regulation Code are Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Flickstree.