Amazon India partnered with BookMyShow to sell movie tickets in the Indian Market. The e-commerce giant partnered with BookMyShow on Saturday to introduce movie tickets booking to both Prime and Non-Prime users.
Recently, Amazon also partnered with Cleartrip for the Flight Ticketing business.
To gain popularity, Amazon will give a cashback of up to INR 200 till November 14 on each ticket purchase and credit card users will receive a 2% discount on each ticket.
The movie category option can be found in the shop by category section. After that by selecting the region, zone, and movie, you will be able to select seats and then it will redirect you to the payment page.
Both BookMyShow and Cleartrip will pay some promotional charges to Amazon for their ticket-selling business.
Through the partnership the company will be able to access Amazon India’s “deep penetration across tier 2 and tier 3 cities.”Ashish Hemrajani, founder and CEO of BookMyShow
A March report from EY-FICCI claimed that The media and entertainment business in India is worth $23.9 billion, and over 50% of tickets sold occurred from the web. BookMyShow rival Paytm needs to increase the cashback policy as BookMyShow will gain millions of clicks and sales generated by partnering with Amazon for 5 years.
We are happy to partner with BookMyShow to open out-of-home movie entertainment as a new category on Amazon.in. Today’s partnership shows Amazon’s commitment to “simplify the lives of our customers in every possible way — as they shop, pay bills, or seek other services.” This partnership is yet another step on this ongoing journey.Mahendra Nerurkar, Director of Amazon Pay