After few months from the release of super-hit song Paagal by Indian Rapper Badshah, Youtube introduces a new policy in a blog post in which it is insisted that it will no longer count views from paid advertisements in its one-day record charts.
The post says that “In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. “
Around two months ago, Sony Music India claimed that Indian Rapper Badshah has set a new 24-hours debut viewership record by song Paagal by getting more than 75 million-plus hits. However, Badshah later acknowledges that he used promotional ads to drive more traffic and views that help him making the 24-hours record.
Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones.Youtube Blog’s Post
This privacy update will not affect the existing record holders but it will become more difficult for content creators to hit the top with organic traffic that is direct links to the video, search results, external sites that embed the video and other features.