The Google Play Store on September 18 took down Paytm. Apparently, it violated Google’s complex rules. But a few hours later it was back online. It hasn’t even been a month since then and Paytm has launched its Mini App Store in India. The tech giant announced on Monday, that it will be launched within the digital payments app. This announcement was made a little after the national urge for an independent app store was brought to light.
In a tweet, the tech giant had said that the initiative will offer direct access to discover, browse, and play without downloading and installing separate apps. It will provide the users with free payment gateways including Paytm wallet, Paytm payments bank, and UPI. However, a 2% extra charge will be levied for credit card payments. Paytm has also provided a dashboard for analytics, payment collection, and various market tools for developers to improve customer experience.
The Beta stage of the store
The company had said that the app store is in the beta testing phase with circumscribed users in the country. The month of September saw over 12 million users. A shred of apps like AQI Monitor, EMI Calculator, MojoPizza, Horoscope, Speedtest, and Unit Converter has already crowded the app store.
Paytm has aforementioned that more than 300 apps have antecedently registered to join the program. These include monumental names like Decathlon, Domino’s Pizza, FreshMenu, Netmeds, NoBroker, Ola, and more. They are envisioned to make their way to the store momentarily.
To access the Mini App Store on the home page, click on Show More > Mini App Store from the pop-up menu. The portal green lights direct access to users to explore, use, and make payments through the apps, without any additional downloads or installs.
Why is it a setback for Google play store?
This can also be a setback for Google as unlike google Paytm mini app store does not charge any fee. This is why to the launch’s response google has deferred the app fee. In a recent development, Google has pushed back administering the 30-percent in-app commission for developers in India until March 31, 2022. The detention has been brought in place so that Indian developers “have enough time to implement the UPI for subscription option that will be made available on Google Play — for all apps that currently use an alternative payment system”, clarifies the tech giant.
In short, Paytm has offered a good opportunity for Indian developers. Not having to pay the app fee to the publisher is a great reform. This will not only make India atmanirbhar but also help in improving customer experience. The developers will be able to deliver the best. And the customer will be able to enjoy the receiving end.
Also read: Paytm removed from play store