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Snapchat to Compete With TikTok and Instagram Reels

It’s about a month since Instagram has introduced the Instagram Reels and about a similar time when the Government Of India has banned Chinese Applications due to data privacy issues. Since then there are 100s of startups/ Applications that have emerged to fill up the spot of TikTok or become the new TikTok.

Snapchat is also planning to introduce such features on their upcoming updates. They’re planning to add the all-new music feature to their snap by which users will be able to add music to their snaps which is quite similar to Tik Tok. TikTok is already in talks with music labels to negotiate deals as per reports.

This makes Snapchat a very recent social media platform to enter the short video sharing platform after Instagram Reels.


As per reports, this feature will allow users to add music from a robust catalog either while making the snap or after it being recorded. Once the snap is sent the receivers will be able to swipe up to get the song’s details and probably will be able to play the song on their favorite music streaming platform such as Apple Music, Spotify, etc. There are no such plans to have a feed of videos in Snapchat as of now.

According to reports, the new feature will be out first in the United States itself followed by different countries as per the predefined plans of Snapchat. It is yet planned to be launched in India.

Our Team has contacted the Snapchat Press Department to gain some more information and will update you on these matters as soon as possible.

Snapchat may or may not compete with Instagram reels as it is right now in a Balanced platform to be or not to be into the short video business. Meanwhile, the TikTok has been banned from most of the countries and As per reports, it is soon to be banned in the United States as per the official statements of Donald Trump. On the contrary, TikTok has answered all the questions asked by various Governments on data privacy issues and is hoping the best to get the ban lifted. As per reports of the Indian Government, there are very fewer chances of it getting unbanned due to ongoing Indo-China Issues.

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Khalid Khan

Khalid Khan is an Engineering Student with vast experience in Content Writing & Editing with numerous published articles and other writing work. He is always seeking to break new ground and share their knowledge.

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