Reliance Jio recently started testing JioMart in a few areas around Mumbai. This service will be available via WhatsApp, which comes as no surprise as Facebook recently announced that it would invest around five and a half-billion dollars into Ambani’s Reliance equal to almost 10% of its shares.
Customers can simply use the JioMart WhatsApp number (8850008000) to use this service and get their orders to the local grocers. This app can consolidate itself as a great competitor to present services such as Amazon and Flipkart. Facebook expects that this partnership with one of India’s biggest business tycoons can help make WhatsApp the go-to commodity for small businesses to connect with their customers.
Currently, the app will not support deliveries, instead, you have to place your order and a nearby Kirana store will be ready with the order and the invoice after some time. The location of the store will then be provided to the customer and the order can be picked up from the local grocery store. However, this attempt to establish JioMart in the time of lockdown can prove to be extremely challenging as the supply chains are already a bit shaken up. The usage of this app can help connect local shops to their customers. WhatsApp plays an extremely vital role in making this venture successful.