E-commerce giant Amazon partners with Onida TV to bring its Fire TV Edition smart televisions in India named as Onida Fire TV, to strengthen in smart tv market in the country.
With the rapid growth of streaming services, buyers are now taking to smart televisions in big numbers. Smart TV platforms such as Android TV are already very popular in India, and Amazon has finally begun its platform to the segment. Onida Fire TV is coming with two sizes, one is 32 inches and another one is 42 inches. The price starting from Rs. 12,999 for the 32-inch variant and Rs. 21,999 for the 43-inch variant and the sale starts from December 20 on both amazon web and App.
Users can access a variety of streaming services on fire TV, including Amazon Prime Video, Netflix, Hotstar, YouTube, etc. It has built-in WiFi, 3 HDMI ports, 1 USB port, and 1 earphone port.“We are very excited to bring the complete Fire TV experience on Onida TVs in India. With Fire TV Edition’s customers can enjoy all their favorite content in one place with excellent quality.” said Parag Gupta, Head of Amazon Devices India.”Onida also excited to work with Amazon to bring fire TV to India.
With 38 years of experience in producing TV in India and Onida Fire TV Edition brings better picture quality and sound output to customers, at affordable prices”, Sunil Shankar Business (OnidaHead) said. Amazon Rival Walmart backed Flipkart already started selling Smart TV through its MarQ brand. Although Amazon offers access to the Fire TV platform through Fire TV Stick 4K and Fire TV Cube, several users favor the comfort of having inbuilt Smart TV like Andriod TV.
Amazon claims that it has over 37 million active users on Fire TV globally. Amazon smart TVs were first introduced in 2018 on the US and Canada. Earlier this year, the company extended its Smart TV to the UK, Germany, and Austria.