The Chinese giant, Oppo, is planning to capture Indian markets with a new series of smartphones. The company planning to use the e-commerce platform which was not its game till now. Oppo is a major player in the offline market, and also marked its presence in online markets. The new series of smartphones to be launched is said to be high-end. Oppo’s planning to give users better phones at a budget price. The new budget series may come in the price range of 20,000. This new budget series was launched back in China during 2018, now it will arrive in the Indian market.
Talking about the phone, Oppo will provide high specs at a low price. One of the most talked and desirable specs is an in-display fingerprint. The company has also great technology for cameras and charging. Oppo’s VOOC charging said to be the fastest charging solution in the market is also desired. With all these features company’s launching it within 20,000 is the real deal. Oppo’s new venture into the e-commerce platform drastically reduces the price of the phone. This is because the value chain for e-commerce is lower than in offline markets. So, consumers get a high-end phone at a lower price.
Ecommerce is growing day-by-day and providing more space for the market. A large amount of smartphone business in India is done online now. Oppo is planning to capture this segment of the Indian market. The company is already one of the most successful brands in India for 5 years. Oppo is now focusing on an aggressive distribution strategy and the potential of the Indian market.
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