Google Analytics is a web service that keeps track of website traffic and reports in Google’s Marketing Platform. It was released in 2005 and it is most widely used web analytics service.
Google’s integration of analytics into marketing platform has given a boost for e-commerce. It doesn’t matter what business you have on Internet, Analytics can help you to grow your business by allowing you to monitor and grow your online conversions.
Anyways Google Analytics is not that easy to use thing, one have to choose among many reports and metrics, and pick out which are relevant. Here we discuss five ways to use Google Analytics for use on e-commerce platform.
1. To Track Your Sales and Revenue
Keeping a track of your sales and revenue is an important marketing strategy. You can gain information on profit and loss for your business.
This is how we use Google Analytics to keep a track of sales and revenues:
Firstly, you have to watch which pages most customers land on for making purchases. Don’t go for infinite reports, just keep short records of landing pages and sales.
Next we will setup the Google Analytics eCommerce tracking feature. Add tracking code to your site or app to collect the ecommerce data and send it to Analytics.
2. To track your customer’s interest
Marketing is all based upon how the seller responds to buyers interest. Every customer has their own interest due to which they visit your site. Google Analytics provides details of your customers’ interests with its Affinity Categories report.
You can use such reports for making your website more personalized and better for buyers.
3. To Track Your Website Traffic
Maintaining an e-commerce site may seem easy but keeping track of what works and don’t work can be difficult. Google Analytics allows you to stay organized with all informations.
Keep track of traffic and SEO so you know what is causing positive or negative, changes on your website. Google Analytics shows you detailed reports on:Organic Traffic ,Referral Traffic ,Social Traffic ,Direct Traffic ,Email Traffic.You can also compare different website traffic sources and time periods.
To view your website traffic click on the “Real-Time” tab, this gives you different reports on traffics.
4. To learn customer’s behavior
Every customer goes through a process while buying something and then finally makes a purchase.The best customer service is when they feel that you’re with them every step of the way to guide them for better products. For this you need to learn their shopping behaviour, through a feature which Google Analytics offer, Behaviour report of customers.
To find this report go to Conversions,then under E-commerce click Shopping Behaviour.
5.To Track Shopping Cart Abandonment
Shopping cart abandonment is a common problem among all eCommerce sites. Over years, studies has shown that almost 70% of online purchases are left unfinished. This is really a large number, this maybe a reason you maybe losing a lot of chance to earn. Before it is too late you can use Google Analytics to track your shopping cart abandonment issues.
First you will have to create Google Analytics Goal for completion of a order/purchase. Give some time and then you can see reports like “Goal” and “Funnel Visualization”. From reports you can know which pages are lacking behind.