Endel highlights how AI could change the way music is both created and experienced.Artificial intelligence and machine learning are slowly but surely infiltrating multiple industries,slowly weaving their way into our daily lives.
What about the creative realm?AI has made its way there too,slowly changing the way creatives create,design,and execute projects. However,AI promises much more. AI is helping people rethink the process of creating making it easier for anyone to be a “creative” allowing them to refocus their attention on the end user and experience.
But what is Endel?
Endel is a music app that with a press and release provides personalized music, which helps you in relaxing. No better start up has embodied this coming paradigm shift than German mood music app,Endel. The German company has recently made history,becoming the first algorithm to sign an album distribution deal with the massive music label Warner music group. Endel has signed on to create 20 music albums this year, along side the five albums that the algorithm has already created.
It also has personalized landscapes for users depending on a series of personal factors while working, or relax after work.Mood music has become a staple of culture with lo-fi, classical and mediative for late night student who needs to drone out their co-workers.
Endel has garnered a lot of attention across the world including attracting investors like Amazon’s Alexa fund, Amazon Echo,Japan’s Avex ventures and major lazer’s Jillionaire and others.The albums that are at the doorstep to be released highlights how AI could change music.CEO and founder Oleg Stavitsky stated that they were focused on personalized and adaptive real-time sound environments but happy to share the pre-recorded albums that demonstrate the sound and technology.
However, Endel is not the first AI creative superstar to grace the internet. AIVA- The Artificial Intelligence Virtual Artist) composed a catchy AI rock soundtrack that went viral. Endel’s creative power comes from its ability to use Machine learning to create personalized soundscapes and tracks.Factors and personal inputs such as time of day, location, heart rate and weather are used to create custom sound frequencies to enhance one’s mood towards sleep,relaxation,and focus.
With a documented research the team understands that sounds like white noise help infants sleep while relaxing sounds reduce stress and anxiety reducing the heart rate and blood pressure.
Endel is designed to be integrated across various platforms and has a host of applications in a variety of industries. It is already working on ways to improve the well-being of work space and looking on to the application of sound spaces in autonomous transportation.
The future music is going to be the same.But what Endel does with the help of AI is, it changes the way people experience music with no doubt a lion’s share of music in near future is going to be held by AI.
